Russell Gardner – Nevada’s First Cicerone

Certified Cicerone Russell Gardner grew up here in Vegas, and has a degree in art and commercial photography. Like many Las Vegas hospitality professionals, once he started working in the industry, he found he enjoyed it, and stayed there. His love of the craft beer industry bloomed just when the craft beer scene started to explode here in Nevada.

Trailblazer Gardener is the first Certified Cicerone in Nevada

He started in the restaurant world at the age of 16, worked his way through the remainder of his years at Chaparral High School and through his college years as well. While working at Margaritaville, he became an intern at a local brewery, Joseph James Brewing, and his career path made a sharp turn toward beer. Eventually he became the head brewer at Joseph James. He had a hand in crafting Joseph James’ Hop Box and Red Fox beers. He went on to work for Block 16 Hospitality helping Holstein’s and Public House create some of the best tap programs in the city. While working for Block 16 Hospitality, he took the test for Certified Cicerone* and is now a Certified Cicerone, and he was the very first in Nevada to achieve that title. There are multiple categories of Cicerone and as you advance, each test is more involved and requires a great deal of preparation, in addition to knowledge. He is a trailblazer and set the tone for the beer servers in this town. Several bartenders, servers and bar owners have now become Cicerones as well.

The Best Part of the Job is the Education

Being a Certified Cicerone helped him land his current job. Russell has been the Director of Craft for Bonanza Beverage Company for three years. Bonanza is distinct in the beverage distribution industry in that they sell only beer. They do not distribute spirits or wine, and they are a family owned and operated local concern, serving southern Nevada exclusively. Russell’s job is multifaceted, including everything from sales and marketing to menu and recipe development. He says the part of his job he enjoys the most is the education aspect. He loves teaching people the ins and outs of tasting events and helping others learn about craft beer. Assisting bars and restaurants create a “balanced tap list” is one aspect of sales and marketing that aligns with the education aspect. A “balanced tap list” according to Russell is paramount to having a great beer program. It’s important to have a little of everything from light and crisp to big and heavy because beer drinkers are more knowledgeable than ever, and their numbers and knowledge grow every year. He admits that the more handles you have, the easier it is to create that balance, but it possible to have balance regardless of the number of tap handles. With all of the great choices in the craft beer industry right now, he has fun!

In addition to his regular duties at Bonanza, you can expect to find Russell at every beer event in town, whether he is working or not. Just look for his trademark handlebar moustache and walk up and say hello. In fact, the accompanying photo was taken at Brew’s Best Craft Beer Festival benefitting New Vista, a charity focused on helping the intellectually challenged. Both Russell and Bonanza are committed to local charities and participate in events several times a year.

When not selling, serving, or enjoying beer, you can find Russell on the ice. Hockey has long been a passion for Russell and he continues to play three times a week with former professionals at local ice rinks for enjoyment and fitness. He looks forward to the arrival of our Las Vegas Golden Knights at the T-Mobile Arena, as do we all!

 

*From Cicerone.org: The word Cicerone (sis-uh-rohn) designates hospitality professionals with proven experience in selecting, acquiring, and serving today’s wide range of beers. In case you didn’t know, a cicerone is akin to a sommelier for beer. To learn more about the Cicerone Program, how to participate, take the exams and become a Cicerone visit https://www.cicerone.org/us-en

 

 

 

 

Vic Vegas Comes Full Circle

Vic Vegas moved to Las Vegas at age 14 and has called the city home since then. After several years of jobs, Vic Vegas comes full circle with the opening of his 7 Sinful Subs shop on Maryland Parkway a few doors down from where he started his culinary journey.

He knew he wanted a career in culinary the first time he walked into the kitchen at Ferraro’s

Vic started his culinary career at the now closed Tom & Jerry’s Grub & Pub which was located on Maryland Parkway near UNLV. He was a dishwasher. He subsequently worked at several places in Las Vegas. Vic worked hard and learned what he could at each restaurant and bar, but he says he knew he wanted a career in culinary the first time he walked into the kitchen at Ferraro’s. Vic Vegas has never been to culinary school, but has had plenty of on the job training. With each restaurant and every position in the kitchen, he learned something new. When I used the term “self-taught”, he gently corrected me and said, “No. I am not self-taught. I am self-inspired. I had the desire and other people taught me.” For me, that is a really telling statement. He credits all of the chefs, cooks and staff he has worked with over the years with helping him to become the person he is today. He never says he did it himself.

We all saw him on Next Food Network Star

I first learned of Vic Vegas when he appeared on the show, Next Food Network Star. And like many Las Vegans, I cheered him on and rooted for him to win. He didn’t win, but that show shifted his life and his career began to snowball. Vic said he had applied to the show numerous times and the one time he didn’t send in his application was the time they called him and said they wanted him. He quit his job at the Rumor Hotel to film the show and has never looked back.

The most surprising thing about Vic is that although he has always worked, and worked hard, he was, at one time homeless. After splitting with his ex, he moved out of his home, and continued to pay the bills, so his kids would have a safe place to live. He couldn’t afford two places, so he couch surfed and lived on the streets until he could make all the ends meet. This was shortly before we all saw him on Next Food Network Star. Since the airing of that season, his life has changed drastically as you can probably imagine. Despite his celebrity, he is a private person and though we are friends, was somewhat reluctant to sit with me for this interview, because he knew it would be about more than the shop and his career.

Vic Vegas makes time for the important things

One of the things that makes Vic Vegas special is that no matter how busy he is, he continues to make time for the important things. Family is everything to Vic and his friends are a close second. He also makes time to give back to the community. He is actively involved in St. Jude’s Ranch for Children in Boulder City. He volunteers for Three Square Food Bank (my pet charity) and the day I met him for this interview, he was appearing as a local celebrity at a fundraiser for a child with cancer that was being held at a local pizzeria. Unlike some, he knows with celebrity comes public expectations and a responsibility to give back. Vic doesn’t look at it as a burden, but as a gift to share what he has been given in his life.

When you go to 7 Sinful Subs, you may not see Vic Vegas. Don’t be disappointed. He’s a busy guy! You can catch Vic on episodes of Bar Rescue on Spike TV (he is part of a team that goes into struggling bars with food programs to help them move their business forward). In addition to the sub shop, he works as executive chef/culinary consultant for Nicholas & Company food distributors. And, as if he wasn’t busy enough, he’s getting ready to launch additional locations of 7 Sinful Subs (locations to be determined and I begged for a location in my neck of the woods). What you can expect when you walk into 7 Sinful Subs is what I like to call Classic Italian Subs with a Vegas twist. Clever sandwich and salad names, combined with interesting artwork round out the theme. The subs are fantastic! 7 Sinful Subs is located at 4632 S Maryland Pkwy #12, Las Vegas, across from UNLV. They are open daily at 11 am. Look in the student coupon book for UNLV next semester for info on how you can save. Also, mention Good for Spooning when ordering through the end of January (LeAnne-uary) and receive a free regular beverage with any sub or salad purchase.

The Baller - a Meatball parmigiana sandWISH!

The Baller – a Meatball parmigiana sandWISH!*

Club to the Head - Their twist on a classic club sandWISH

Club to the Head – Their twist on a classic club sandWISH. *

This is part one of the menu. Clever names with delicious ingredients. What more can you ask for?

This is part one of the menu. Clever names with delicious ingredients. What more can you ask for?

Congratulations to Kim Willard of Pikeville, KY! She is the winner of the

Anthony Bourdain Appetites Cookbook giveaway

* for all of you new readers – I always write sandWISH…

 

tsp. Baking Company – Now Open

Imagine a disco ball, a glitter floor, simple black and white decor and cases of baked goods. Yeah. Really. Take a little drive to North Las Vegas and find tsp. Baking Company. They just opened on Veteran’s Day and they will be taking the city by storm.

Lappert’s Ice Cream. Of course you can get a cone, but why would you want to do that?

At tsp. Baking Company you will find luscious flavors of cupcakes, oversized cookies and of course, cakes. Do not expect the wild and crazy cakes you can find elsewhere. These are simple, elegant and delicious; saving the cake designer’s sanity for more creative endeavors such as unique flavor combinations. You will also find Lappert’s ice cream. The ultra-high butterfat ice cream from Hawaii is only available in two locations in the valley, The California Hotel and tsp. Baking Company. Kari uses it to craft ice cream sandwiches with the house made cookies. Each one is made to order so you can actually choose two different cookies to sandwich your ice cream. Of course you can get a cone, but why would you want to do that?

Over sized cookies used to make ice cream sandWISHes or to enjoy as is. Familiar faves and some house specialties.

Over sized cookies used to make ice cream sandWISHes or to enjoy as is. Familiar faves and some house specialties.

The Valentine - A red velvet cake topped with strawberry buttercream frosting. You can see the berries!

The Valentine – A red velvet cake topped with strawberry buttercream frosting. You can see the berries!

Kari Garcia moved to Vegas with the Red Robin Restaurant chain several years ago and made Las Vegas her home. She loved to bake, had restaurant experience and wanted a family owned and operated business so she could be there for her family and young kids, so she jumped in and opened her first bakery in 2008. Now, eight years later, one child is in college and one is in junior high and she has a completely different perspective on just about everything. Having learned from her past and the mistakes and challenges she overcame, her focus now is broader in some respects and more laser like in others.

tsp. Baking Company offers Military Discount to all Active Duty and Retired Military Members

After her divorce, Kari sold her interest in her first business to her former husband and business partner. Newlywed Kari Garcia worked with her husband Richard to create a whole new brand doing what she loves. She reinvented herself, and her branding, and is ready to tackle a new neighborhood with sweet treats. Kari keeps the business in the family with her brother in law as one of her bakers and longtime friends and employees that came with her from her previous location. Joking around, Kari mentioned that tsp. Baking Company is “woman owned, military family owned and Hispanic owned, so we’re covering all the bases.” Hubby Richard Garcia is active duty Air Force and with that comes challenges that she’s eager to embrace. As a military family they are proud to offer a Military Discount to all active duty and retired military members, just show your ID!

Kari and Richard Garcia opened tsp Baking Company on Friday 11 November.

Kari and Richard Garcia opened tsp Baking Company on Friday 11 November.

Who doesn’t love a cupcake? I know I do! And Kari makes some of the best. Moist and flavorful, not too sweet and the cases are chock full of fun and inspired flavors that you won’t find in other places, like the Monkey Bite (It’s named after her husband’s actual monkey bite scar on his hand) and a “mystery” flavor each month. Here at tsp. Baking Company you will find only mini cupcakes and when asked why, Kari said, “It allows you have every flavor without the guilt. I was getting a lot of complaints that the buttercream frosting was too rich for kids. They’d eat two bites and then throw the rest away. These are the perfect two bites for kids to enjoy and for adults to have more than one flavor in one sitting.”

"The

The Beanie - chocolate cake topped with coffee buttercream frosting.

The Beanie – chocolate cake topped with coffee buttercream frosting.

Mini cupcakes allow you to enjoy more flavors without the guilt!

Mini cupcakes allow you to enjoy more flavors without the guilt!

When asked about the future of tsp. Baking Company Kari says, “I envision multiple locations with this as our flagship store. This location as a destination to come to North Las Vegas because I think North Las Vegas gets a bad rap and I think we could use something cool that North Las Vegas can be proud of.”

You don’t have to achieve your success by bashing someone else

Final words from Kari, “I think in Vegas there is room for everyone with their own specialties. Not everyone‘s tongue likes everything. If you like cream cheese frosting, you go there. If you like buttercream frosting you go here. If you don’t like cupcakes, we have cookies. There is room for everyone’s success if you are willing to work hard. And you don’t have to achieve that success by bashing someone else.”

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Find tsp. Baking Company at 6120 N Decatur Blvd #103 N Las Vegas. NV 89130. And visit their website www.tspbakingcompany.com and sign up for the VIT (Very Important Tongue) newsletter to receive news, seasonal flavor announcements along with upcoming events and promotions. Mention “Good for Spooning” when you visit the bakery and receive 10% off your entire order now through November 30th.

 

81/82 Partner Jason “JRoc” Craig

Jason Craig (JRoc to his friends) and partner Ryan Labbe are taking Las Vegas’ nightlife scene by storm. The duo’s company, 81/82 has partnered with Andy Masi and the Clique Hospitality Group. After the recent opening of the Clique Lounge at the Cosmopolitan, they are preparing more new venues with exciting contemporary twists to bring new flavor to Vegas and San Diego nightlife. I sat down with JRoc to learn a little more.

JRoc moved to Vegas as a teen and went to UNLV. He spent his youth in athletics, specifically boxing, which is where his nickname came from and he continues to box and is a self-proclaimed “gym rat”. After UNLV, JRoc did a tour with the Marine Corps in Iraq. No mean feat there. The military experience provided him with a unique view and mindset about business. He is driven to be the best version of himself. He’s reliable, on time, gets the job done and says, “[After that] I feel I can do anything I put my mind to. I can figure it out on my own or [find the right people to help me].” Immediately upon his return to civilian life, he entered the nightlife industry where he met his now business partner Ryan Labbe.

JRoc on the right and business partner Ryan Labbe of 81/82. Photo courtesy of Fingerprint Communications

JRoc on the right and business partner Ryan Labbe of 81/82. The brains behind Clique Lounge
Photo courtesy of Fingerprint Communications

Partners Ryan Labbe and JRoc both are veterans of the Vegas night life scene and have worked at top spots throughout the city including The Palms and the Hard Rock Hotel & Casino. They have done everything in the industry including event management, talent management and event planning. They make a great team because they have different life experiences and skill sets that complement one another. Ryan is strong on the operations side and JRoc is strong on the marketing side and both have excellent client relations skills to make 81/82 a hot player in the nightlife market. The team has their finger on the pulse of what is on trend and what is going to play to any given market. In addition to their partnership with Clique Hospitality group, JRoc and Ryan also work with 50 Bleu Vodka and ResQwater in marketing and public relations capacities for their launches and cross market promotions. JRoc, independent of 81/82, works with Stitched menswear in marketing. You can find their store at the Cosmopolitan.

Having come of age in Vegas, JRoc has seen a lot of changes in the way business is done here for the nightlife industry.

He worked as a bartender, manager and marketing professional before starting 81/82 with Ryan in 2012. As a nightlife entertainment professional, JRoc has seen the advent of specialty cocktails, hand crafting of house specific ingredients and watched the microbrewery industry explode. We talked about trends, and he cited gin as a big trend in the cocktail world. Clever uses that even someone who doesn’t like gin’s strong flavor can get behind. When asked about food trends he feels, like I do, that “old school” is getting ready to make its voice heard. Going back to basics, getting away from the complicated and keeping it simple, elegant and almost homey in flavors if not in presentation. He cited Carbone as a recent star on the scene that is doing exceptional personalized service with old school flavors that he sees as coming to the forefront.

Expansion is the goal of 81/82, working with the Clique hospitality group and independently in the future. They are taking it one step and one venue at a time so all of the details are perfect, unique to the venue and exciting for regulars and tourists alike. They know in markets with tourism as a major part of the business, that locals can’t be left out; expect to see seasonal drinks and menu items appear to keep the spaces fresh and inviting for everyone.  Near future plans include a nightclub here in Vegas with an additional venue in the heart of the Gaslamp District of San Diego. The San Diego location will have a small bites menu like Clique Lounge and plans are to open within 2016. The nightclub will of course be more focused on cocktail and music cultures and current plans are to see an opening next year. With Clique as a barometer of things to come, anything 81/82 does is sure to be a success and a fun venue in which to spend time.

When you go to Clique Lounge, be sure to experience the table side cocktail service.

It is unique, fun and you get a cocktail, a show, and you will learn something new. Currently they are featuring a smoked cocktail which is right on trend. Also offered are table side infusions and fired cocktails.

Try this cocktail from the table side service cart. Yes, that is a banana in the smoke.

Try this cocktail at Clique from the table side service cart. Yes, that is a banana in the smoke. 

 

David Leibner – It’s On Me & Gift Local

David Leibner is one of those guys. You meet him and immediately want to get to know him better. You know the type, handsome and confident with a strong handshake and a salted caramel voice. He looks and acts like he knows what’s going on…and that’s because he does. He’s the mastermind and creative genius behind one of the coolest apps for your phone and it’s one of those ideas that once you realize the brilliance of it you smack your head and say, “Why didn’t I think of that!?”

ItsOnMeLogo

An 18 year resident of Las Vegas, via New York, Leibner works and lives downtown, participates in and supports downtown ventures and is the Founder and CEO of It’s On Me and Gift Local; a digital gifting app that interfaces with your desktop and smoothly performs on both Android and iPhone platforms. As of this writing there are three major cities with offerings – Las Vegas (75 locations), San Diego (30 locations) and newly launched New York City (6 locations) with more than 250 new locations to be added within 6 months across those cities. The participating merchants are a carefully curated group of locally owned restaurants and bars; no big box chains to weed through when looking to give a gift. Currently the app encompasses dining and cocktails, but they aim to bring personal services on board (like spas and hair salons) soon. The app literally takes gift “cards” to a whole new level and it’s a win-win-win for merchant, gift giver and gift recipient.

Let’s start with the merchants. Frequently, merchants will employ couponing services like Groupon to drive business in the doors. The downside is, “Once a customer has had your $20 [menu item] for $10 they aren’t going to come back and pay full retail for that same dish, no matter how much they liked it,” says Leibner. When someone uses a gift from It’s On Me it has been purchased at full retail value, no discounts. With the sign-up fee, a merchant is guaranteed a certain amount of sales. In the event that doesn’t happen, It’s On Me gives the merchant that specified dollar amount of gifts to use as they please. They can send them via email or text to clients who haven’t visited in a while. They can run a promo on Facebook to encourage participation. However they decide to use them. Sign up is available through the website and merchants can even add a free “affiliate button” to their website linking clients directly to the purchasing site of It’s On Me to purchase gifts for themselves or someone else. No cash spent on mailing or printing. Cost effective and genuinely effective marketing – go figure!

Bloggers like me, who write about food, can also be affiliates. Very soon you will see the affiliate button on my site – be on the lookout for it. When I write about someplace that is part of the It’s On Me network, I will be sure to point it out.

 

As a gift giver, how many times have you “forgotten” someone’s birthday? This app allows you to send a gift immediately to a recipient in any of your multiple contact lists (personal, Facebook, Twitter) and it will arrive via text, email, Twitter or Facebook message. Heard someone had a bad day? You can send shots of their favorite spirit at the neighborhood bar or coffee and a muffin, or a slice of pizza. The gift you choose will show up as a photo (like a gift card), but they can use the dollar amount to select anything they want. Of course you can choose a dollar amount instead of a specific item. And you can gift from your desktop or your phone.

When you receive a gift card, do you lose it, only to find it after it has expired? Yeah, me too. With It’s On Me, your gifts are in your phone. When was the last time you walked out the door without THAT? You don’t need the app to receive the gift, but you will need to download it to redeem your gift. Redemption is easy. Once you receive your check, open the app, find your gift and enter the receipt info from the check. The gift amount is automatically deducted and the server will charge you the balance if there is one. Don’t really like that bar or restaurant? No hassle re-gifting with ease!

Possible new logo for It's On Me

Possible new logo for It’s On Me – keep your eyes peeled for changes!

Leibner and his team have created a unique ecosystem (think economic system) that is totally interactive, symbiotic and easy to navigate. The logo is easy to recognize, but watch for changes once the aforementioned service options become available. All too often finding local merchants with quality products can be a crap shoot. By vetting these merchants for you, the guess work has been taken out of gift giving by providing you with a list of premium locally owned businesses. Gifting local will forever be changed.

David says, “We thought it would be great for you to see how good it feels to receive a gift so click here goo.gl/0fvrdH and your next round is on us”.

Meet Nicole Brisson

I first met Nicole Brisson at Jolene Mannina’s Back of the House Brawls (BOH – the basis for the new FYI TV show Late Night Chef Fight). Together with Friend Sue Mancini we made up the only all-female judges’ table ever at the BOH. Nicole Brisson and I have a lot in common. We grew up in small towns in upstate New York. We had rough childhoods. We had a love for the restaurant business from an early age. But unlike me, Nicole did something about it starting in high school.

L - R : Nicole Brisson, Sue Mancini and me April 2013

L – R : Nicole Brisson, Sue Mancini and me
April 2013

Nicole moved out of the family home at 14 with her older sister and made her own way. Growing up in a town of 2000 (Rensselaerville, NY) not known for its culinary scene, with few role models of what a life in culinary could be, Nicole chose to enter a career based high school curriculum in culinary arts while working at a local restaurant. The owners of that restaurant encouraged, nurtured and taught her; and to this day she considers them dear friends, family and mentors. They saw the spark in her and pushed her, basically telling her in word and deed that she was better than her hometown. She was so good in her high school Vo-Tech program that she was given a scholarship to Johnson & Wales. Her exceptional performance in college gave her the opportunity to work in Italy as an apprentice and intern to powerhouse chefs too numerous to mention. She said of that opportunity, “I didn’t know it was a big deal until I got there. I just thought it would be something cool to do. I went there to work and learn and THEN I found out it was a huge deal.”

Now, after 20 years of hard work, Nicole is the Executive Chef of Carnevino, arguably the best steak house on The Strip and a jewel in the Batali & Bastianich Hospitality Group’s crown. The fact that she is currently, to the best of my knowledge, the only female Exec at a top tier restaurant at any major property on the Strip is remarkable. The fact that she is in her mid-thirties is astounding. When asked about this she shrugs and admits that even though the doors of culinary are open for women, it is still a men’s game at times. Socially she is quick with a smile and a laugh, with a sharp wit and sense of humor, so her transformation when working is startling. When you see Nicole in her chef whites she is controlled, calm and some would say shy, others would say stern. She has quietly and steadfastly carved out a niche for herself, not feeling the need to push, shove, scream or rant as others in her position, male and female alike, might have. She shared a story where she was “trying out” for a job and the other women were throwing elbows and trying to act tough as nails. It wasn’t her style and she basically just said, “Shut up and cook.” Nicole has allowed her work to speak for itself. She believes that the pace of the leader sets the pace of the pack and shows that through word and action. If she is calm and controlled, then her staff will be too. If she walks around acting like a coquettish goofball, then her staff will think that is ok…and it’s not. Walking through her kitchen during this interview she stopped and introduced each of her staff members, noting their progress on tasks at hand, showing appreciation for their work by that small gesture. And it was clear that she is admired by her team.

Nicole Brisson is a culinary badass.

In addition to cooking and recipe development, menu creation and running a full back of the house staff, Nicole oversees a dynamic meat program including charcuterie and dry aging and works with the best meat producers in the country to create a one of a kind dining experience (Moment of Truth – I am a charcuterie whore!). She allowed me into the on-premises meat locker at the restaurant and you can smell the beefiness even when it’s raw and cold. If you have never been in a meat locker there is a certain smell that really good meat has. I can’t describe it, but when you smell it, you know it! Having a parent who is a butcher, I marveled at the marbling and overall exceptional beauty of the beef. At an off-site location she handles the receiving and storage of the beef in the dry aging process. In addition, a recent diagnosis of celiac disease has surreptitiously steered her menu development toward gluten free options in all aspects except the pasta dishes. It is so second nature to her she doesn’t even realize she is doing it until a staff member asks, “Is this gluten free?” At that point she has to pause and consider the ingredients, and more likely than not, it is gluten free. Don’t worry though, she isn’t messing with the pastas.

with Mario Batali at Carnevino

with Mario Batali at Carnevino

Batali’s respect for her was evident

Invited to a private event at Carnevino, I was given the opportunity to watch Nicole Brisson at work, not only with her team and the clients, but with Mario Batali. She seamlessly moved from engaging conversationalist to taking charge of the staff. She took time to point out specific dishes to guests at the different stations so everyone knew there were plenty of options to choose from on the tables. Batali’s respect and gratitude for her and her work was evident when I asked him for the photo in this article. He paused from taking photos with fans and guests to make sure I had what I needed to highlight Nicole’s place in his organization. As a complete sidebar – her staff allowed to me run the fancy–schmancy slicer for the prosciutto. I am now convinced that I need one in my kitchen for the jamon de serrano I have in the fridge. Never mind my goofy face, check out the charcuterie!

Charcuterie whore at work - I totally need that slicer!

Charcuterie whore at work – I totally need that slicer!

Seemingly at the top of her game, I asked what was next for her. She didn’t have a ready answer for the question. Ultimately it would be opening her own place and she is confident she would have support, both financially and personally; but she isn’t ready to take that step yet. Nicole loves what she is doing and wants to continue building what she is currently working on right now. The future is bright for Nicole Brisson and I for one can’t wait to see what she does in that future.

Mike Minor 2.0

After a sold out pop up at Made LV, I sat down with Mike Minor in a dark bar in broad daylight. He said a lot of things, but the one sentence that stuck out in my mind is this: “I AM Vegas.” He told me that he loves this town and having grown up here, is connected to it in so many ways and feels it is his responsibility to bring great food to the community in any way he can. And he has been doing that for more than 20 years.

The first time I saw Mike Minor in action was at Three Square Food Bank. My favorite local charity had invited me to be part of an audience in their demo kitchen. Several chefs cooked live and chatted with the guests, but he was the stunner for me. He was engaging, with an infectious smile and completely present in the moment, doing what he loved to do. Then I got to know him and I realized that who I saw at the Food Bank, wasn’t a “show persona” it was the real deal. He looks like a Rock-a-Billy guy with the tattoos, fabulous moustache, and the slicked back, on point hair. He rides a motorcycle and he IS a Rock-a-Billy guy with a love of Elvis and the genre. But, unlike a lot of Vegas natives, he doesn’t long for the old times. He embraces what is going on now, welcomes newcomers and tourists and knows that all change leads to great growth. His life mirrors Vegas in that homage is paid to the past while always making way for the new.

I had met Mike socially and professionally on many occasions and what I didn’t know about him could fill a book and he should write one someday. He quit high school to work full time in the culinary industry, going back at 20 to get his GED. He was the kid my mom warned me about. He never went to culinary school. He sucked when he first started and worked twice as hard as everyone else to get it right. He is a cancer survivor. He’s just a plain BAD ASS survivor!

Chef Mike and I at charity event Chefs to the Max in Jan 2014

Chef Mike and I at charity event Chefs to the Max in Jan 2014

He started working at age 13, lying about his age, to make his own money because he wanted to buy cool clothes. Mike has done literally every job in this industry from dishwasher and busboy to Executive Chef. He’s worked in every conceivable situation from a kid friendly pizza joint to a mecca of fine dining. With a smile on his face he openly admits when he started, he was terrible at everything, but his passion for the industry and food in general made him work hard to get better. In his mid-twenties, Mike was the youngest Director of Culinary The Hard Rock had ever seen. He was responsible for the west coast and loved his job. He says he learned something at every single job, but he credits The Hard Rock for instilling in him lifelong values and missions that still drive him today – “Love All, Serve All” and “Take Time to Be Kind”. The need to give back to the community he lives in, treating co-workers, clients and employees with respect and a friendly face, and being present in the moment are all things he learned at The Hard Rock. He admits when he started there in management, he was “in way over [his] head”, but he had a great general manager who took him under his wing and set him on a path for success. Leading by example and coaching Mike to be the best he could be. Mike said, “If it wasn’t for that leadership, I’d have been fired”. He remembers that and brings it with him to every job he has.

Flash forward and Mike is working as the Executive Chef for Susan Feniger and Mary Sue Milliken at Border Grill. He traveled all over Mexico with them, learning from real people, not restaurants, how to create authentic dishes from every region of Mexico. And then he famously and amicably leaves that “dream job” to jump out on his own with his Truck U Barbeque food truck. Some might say he’s crazy, I say he’s crazy smart. He’s never been happier. He is making the food he wants to make and serving directly to the people eating it. There is no wall between him and the client. He gets to work with his best friend, wife Natalia, and his sister. His truck is completely paid for, the entire kitchen is brand new, retro-fitted into an existing frame that was custom painted to represent his flair, his style and who he truly is.

Offered the chance to compete on The Great Food Truck Race, he declined. Seven weeks on the road, cut off from his core clients, didn’t appeal to him and Natalia. He says he enjoys First Friday downtown because it gives him an opportunity to connect with the community, unfortunately you won’t find him at lunch time like you will some trucks. He cooks on demand and because everything is made fresh for each outing (nothing is reheated, or reused) it doesn’t make fiscal sense to drive around and hope to sell out. Anything that is left over at the end of an event is donated to the Las Vegas Mission (remember – Take Time to Be Kind and Love All, Serve All?). If you haven’t eaten from his truck, you are missing out. My personal favorite is the pulled pork sandWISH*. It’s magical. I don’t care for BBQ sauce, but I’ll eat Mike’s. It’s the perfect balance of sweet, salty and spicy. Friend John who eats a “paleo” diet splurges on the Burnt End Burrito. In fact, he said to me one day, “You have to try this food truck called Truck U. They have this burrito that I go off my diet for it’s so good.” Yeah John, I know all about it.

Pork Torta - Photo Courtesy of Big Tom Photography

Pork Torta – Photo Courtesy of Big Tom Photography

Money isn’t everything, but the ability to be true to who you are and make the living and the life you want to make IS everything to Mike. He’s really excited about what is going on in downtown and feels like that is the next step. He has a business plan for growth and a brick and mortar restaurant serving his barbeque is what’s on the forecast. Because truly good barbeque is a low and slow procedure, he envisions a lunch only place, starting the food the night before and staying open until he sells out. Mike and Natalia are looking for the perfect location to get started on their next big project. I, for one, can’t wait!

Mike has been approached more than once to be on TV and he would love that, but on his terms. Check out this sizzle reel for a proposed show. He and Natalia would like nothing more than to take their truck on the road and do as he did in Mexico with Susan and Mary Sue; learn to make regional specialties from the people who make them every day. Sourcing local ingredients, learning traditional techniques and meeting folks all across the country.

In the meantime follow Truck U BBQ on Facebook to find out where they will be and check out Mike’s websites www.chefminor.com and www.truckubbq.com Keep an eye open for appearances at Pop Up events like the one last week at Made LV. This is just a small snapshot of what happened there to see more, go HERE, Tom O’Connor took some great shots and go to his website Big Tom Photography to see more

Photo courtesy of Big Tom Photography

Photo courtesy of Big Tom Photography

Ceviche - photo courtesy of Big Tom Photography

Ceviche – photo courtesy of Big Tom Photography

 

 

 

 

Steve Martorano

Sister Nancy has been talking about Martorano’s meatballs for years. She is a complete devotee. So when Las Vegas Food & Beverage Professional sent me to meet with Steve Martorano for a piece for the May issue – not out yet – I jumped at the chance. I really liked this guy and because we had such a great chat, I decided to share with you a much more in depth version of our discussion here. He was even so open that when I mentioned Nancy’s adoration, he said, “Call her. Let me talk to her.” So I did (Yeah. Best. Sister. EVER.). And stupidly there are no pics of him and me together! This is a longer piece than usual, but the subject matter demanded it!

At first glance Steve Martorano is intimidating. He’s a big, well-muscled guy with tattoos like many chefs and cooks these days, but it’s more than that. He cuts an imposing figure. That feeling of intimidation goes right out the window when he utters, “How you doin’?” Immediately I was transported back to my roots and we fell into a very natural conversation. I met with Steve while he was in town for Vegas Uncork’d after just receiving the Dom Perignon Award of Excellence at UNLVino. I was invited to meet with him in a private setting with his lovely fiancé and he was refreshing, charming, and unguarded in our interview. He was also remarkably candid once he realized I speak like he does, lightly peppered with profanity. That fact made him all the more endearing to me. (Moment of Truth – if you know me at all, you know curbing my profanity requires Herculean strength.)

He said as an only child he learned to do stuff for himself without relying on siblings to help him out, but notes that his mother spoiled him. I get that, being the mother of an only son. However, growing up in south Philly, Steve had few choices for a career. He could go into the “family business”, aka The Mob, and spend part of his life in jail like friends and family, or he could work hard and live hand to mouth. He wanted more, but had no vision of what that “more” would look like. His dad owned a neighborhood bar and Steve convinced his dad to let him put food on the menu one night. It was something his dad had never considered before, and he was dubious about the success of bringing people into his bar to eat, flat out saying, “It’s not gonna work.” Steve went ahead and did it. He sold out the room and then his dad said, “Ok, what’s next?” What came next was a series of small business ventures which grew into the business he has now.

Steve is passionate about his food. He refuses to compromise on quality at any stage of the process. “Gravy and meatballs are made every day. There are no vats of anything sitting in my walk-in”. When you go to his resto you HAVE to try the house made mozzarella;fried golden brown and topped with “sauce”, it’s just fabulous! Everything on the menu is taste tested by Steve personally. If he wouldn’t eat it at home, it doesn’t go on the menu, no matter how trendy it might be. He shared that he doesn’t care for sea urchin or salmon and they won’t ever appear on his menu because he personally can’t taste test them for excellence. Steve’s food isn’t fancy; it’s family style and fun. Eating his food was just like eating at my mother in law’s table. The pigs’ feet and pork braciole tasted so much like hers that my husband wanted to pick up the feet and eat them with his hands to get every glorious bite off the bones. If you ever had a good Italian American friend and got to eat at their table, that is what Steve’s food is all about. He says that the best compliment anyone can give him is “this tastes just like Mom used to make”. That’s what he is striving for. He is very smart in that he is not trying to please everyone, but he is trying to make the best Italian American food he knows how to make from the silky gravy, to the flavorful meatball to the al dente pasta.

Lamb Bolognese

Lamb Bolognese

The World Famous Meatball

The World Famous Meatball

And Steve is not just passionate about his food, but feels responsible for his food. When you go to a Martorano’s and he is in house, you won’t find him touching tables, glad handing and visiting in the dining room. You will find him in the kitchen, working the line (not expediting) and taking personal responsibility for each dish that enters the dining room. That dedication to his craft is part of what earns him respect from his line cooks. All too often when you go to a celebrity chef’s resto, they are NOT the ones cooking your food, even if they are in house, because they are too busy posing for pics and greeting the guests. If Steve is in house, don’t be afraid to ask to say hello though. He makes time for his guests frequently and invites them into the kitchen for a photo opp or to give them the chance to chat. At Vegas Uncork’d he was front and center at his booth, personally serving everyone and thanking them for stopping by while posing for pics. And of course he was his gracious, welcoming self throughout. His trademark “Yo, Cuz!” could be heard as he greeted people immediately making them feel like family in much the same way his food does.

Steve working the line where he is most comfortable.

Steve working the line where he is most comfortable.

The menu is not extensive, it’s very approachable. The thing that triggered me into laughter, out loud, in the restaurant was Steve’s personal quotes on the menu about his food, no substitutions – “don’t break my balls” – and how you either “get it” or you don’t. Clearly, I got it, because I enjoyed everything about my Martorano’s experience, from the ambient swing music to the movies on the flat screens to the food itself. And take note fellow restaurateurs; while the lighting was dim in the restaurant, I didn’t need to whip out my flashlight phone app to read the menu, it was backlit. A small detail for sure, but one I absolutely appreciated.

Despite all of his success, two cookbooks, five restaurants and a recent segment on Jimmy Kimmel (above), and other numerous TV appearances he still feels like a bit of an outsider. He doesn’t like to be called CHEF even though he runs a kitchen. He feels he is just a neighborhood guy who cooks. He admittedly admires top tier chefs and what they do, but he feels he is not like them partially because he is self-taught.  His humble beginnings and his self-effacing manner make him immediately likable. He acknowledges he “lucked into” everything. Being a restaurateur was not a dream of his. Unlike other restaurateurs and chefs who KNEW this business was their destiny, Steve had no vision of this being his future. He started cooking to pay the bills and to stay out of trouble and in some ways feels he stumbled into success. “I don’t know another guy [in this industry] that came from literally nothing and now has five joints of his own. Do you?” Indeed, both lucky and humble.